The Major Differences Between SEO & Local SEO
SEO (Search Engine Optimization) and Local SEO are often mentioned together, but they are not exactly the same. While both aim to improve a website’s visibility and traffic from search engines, Local SEO has a specific focus on ranking for local searches. Here are some of the key differences between general SEO and Local SEO:
Target Keywords
SEO targets broad, generic keywords like “website design” or “online marketing services” to reach customers across wide geographical areas. Local SEO focuses on location-specific keywords that include the name of a city, region or neighbourhood to target customers within a defined local area. Examples include keywords like “website design Egypt” or “digital marketing agency Cairo”.
Location Data
Local SEO emphasizes optimizing business listings with accurate location data. This includes adding the business name, address, phone number and website URL to sites like Google My Business, Apple Maps, Bing Places and others. General SEO does not require managing location data in profiles and maps.
Citations and Links
Local SEO efforts focus on getting citations and backlinks from local directories, review sites and local business listings. General SEO looks at gaining links from a wider range of sources not specific to a certain location. Local citations signal to search engines that your business serves customers within the local area mentioned.
Local Search Results
Local SEO aims to rank highly in local/map searches on search engines to get found by customers looking for specific services or products near them. General SEO targets the main search results pages without a geographical filter. Optimizing for local packs requires keyword research tailored to the location.
Measuring Success
Local SEO performance is judged based on metrics like citations, local directory listings, Google My Business insights and ranking/reviews on local search engine result pages. General SEO tracking looks at website traffic, keyword rankings, and other analytics not location-specific.
By understanding these key differences, businesses can implement targeted SEO and Local SEO strategies depending on whether they want to reach customers within a defined local region or attract prospects from wider geographical areas. Both are important for omni-channel marketing.
3 replies on “The Major Differences Between SEO & Local SEO”
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